Truthfully I don’t know if I can help you produce “magic” words, but I can definitely get you started on the right track. Here’s what I expect good cover copy to do:

  1. Introduce the hero
  2. Convey the plot via one of the hero’s major goalsInclude some of the obstacles in the hero’s way
  3. Show what’s at stake for the hero if s/he fails
  4. Provide genre indicatorsUse the voice of the novel (in third person, present tense)Hook the reader into wanting more

Read More At: Cover Copy: a Must-Have for the Novelist’s Toolbox | Kobo Writing Life

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