Too often, conventional writing advice will suggest that writers simply follow their muse, to write from their hearts and wait for the readers to come. But most authors who have been writing for a while know the folly of blindly following that advice.

You have to write for readers first if you expect commercial success.

And yet, the opposite advice, that you should only write for the crowds and never with your passion, is potentially even worse.

via How to Muffle Your Muse (And Actually Sell Some Books) – Sterling & Stone.

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