Self-publishing hasn’t become easy. It’s still a very difficult, demanding way to go. As with traditional publishing, major success is still an outlier event. But for the savvy, motivated author, it is now a viable alternative career choice. Today’s self-publishers are building audiences and making money; they’re receiving traditional publishing offers—and sometimes refusing them—and crafting innovative distribution and subsidiary rights deals. Self-published books represent a commanding portion of sales in certain ebook markets, particularly genre fiction. The successful self-published author can no longer be dismissed as a fluke.