It is simply a fact — a fact — that a lone author can distribute 100% as effectively by herself as she can with the assistance of a multi-billion dollar international conglomerate (again, editing, marketing and all the rest is a separate story; for the moment, we are talking only about distribution).

To put it another way: a publisher offering an author digital distribution services is like someone offering me air. I already have it and I don’t need to pay extra for it. I know it can be unsettling in some circles to have the matter stated so baldly, but I really don’t think the matter is disputable, either. In digital, as Clay Shirky has said, “Publishing is a button.”

via A Newbie’s Guide to Publishing: Eisler on Digital Denial.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s