So what’s the difference between platform and promotion?
Platform-building activities could include :
→ Having a blog and using proven strategies to increase your traffic.
→ Interacting effectively on Twitter and building up your follower count.
→ Having a Facebook fan page and growing your number of fans.
→ Establishing an author brand for yourself.
→ Building an email subscriber list and sending out regular newsletters
Book promotion activities could include :
→ Offering a free giveaway of something your readers would enjoy (a novella, a short non-fiction e-book, a collection of behind-the-scenes information about your book, books from your backlist, etc.) to anyone who buys your book within a specified time frame, and promoting the giveaway on all social media.
→ Creating contests on Goodreads, Pinterest, or Facebook in which readers buy your book or sign up for your newsletter for a chance to win something valuable.
→ Having a blog tour for your book, in which dozens of bloggers post about your book within a given week.
→ Running targeted advertising on Facebook
→ Reaching out to Book Clubs
→ Having a “street team” who can work social media on behalf of your book
It’s important to understand the difference between platform building and book promotion. You need both, they’re both ongoing, and they require separate activities. Don’t fall into the trap of doing only half!
Building a Platform vs. Promoting a Book – Rachelle Gardner.