By far the single most driving force of sales has been not the bonus material or free things offered, but the readers. After reading the book, I’ve had numerous people purchase copies some up to ten as gifts.

The take away from all this: the best promotional tool you have is your book. Make sure it’s the best it can be. It will speak for itself.

Read more at  The Results Are In-Did Free Help Sales? | WordServe Water Cooler.

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