Mariner Software has a history of making good writing software for novelist and screenwriters, but appears to have missed the mark on this one.

At best, Persona is a set of training wheels for writers looking to cut their teeth, but you can find much better sources of information on archetypes and writing elsewhere online or at your local library. Those who already have some experience may appreciate the character logging features, but since there’s no way to get information out of the app, you might regret locking yourself in to a proprietary program.

Moreover, at $50, Persona strikes me as simply too expensive for its limited functionality. It’s a lot to pay for an app that, if all goes well, you will outgrow pretty quickly.

Read the full review at:  Review: Persona is limited, values stereotypes over substance | Macworld.

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