Authors who are searching for recipes want to be able to assiduously copy what Authors X or Y did and achieve the same results. In fact, at least for that magical period when Authors X and Y were the kings/queens of the world, they were outliers, not typical of the vast majority of authors.There are a couple of basic certainties underlying these success stories:

  1. Every day, every week, every month there will be a single bestselling author overall and in every book category, and
  2. It probably won’t be you.

via Nobody Knows Anything About the Indie Book Business | The Passive Voice.

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